If you know me at all (Ryan Klein) I’m pretty obsessed with getting reviews online. We’ve been at it for a long time, and I’ve done podcasts, webinars, tutorials, guides, blogs, articles, and pretty much speaking engagements at this point about it. Why? Cause we have a system, and it works, and that’s really exciting. We break it allll down for you now.
All Transcriptions are provided by rev.com (this particular one was automated transcription)- please excuse any editing afterwards we may have missed because this form is less accurate and we have limited time 🙂
Paul Warren: Ryan, how are you doing now? Your new life up there in Seattle?
Ryan Klein: it’s, it’s great. I’m definitely in the, in the most interesting you know environment or set up I’ve ever had, hanging out, you know, about a hundred feet from a market out in somewhere in Seattle. Oh. And I’m kind of hanging out on the curb and watching people walk by along with some cars. And this is a really awkward, but hopefully it goes really well.
Paul Warren: Well now that you left me alone here in Orlando, at least we saw our podcast. So that’s cool.
Ryan Klein: I feel close to you. Closer to the, you know, even if we were recording the same room, it’s all good.
Paul Warren: What you’re here in spirit. Anyways, we have a great podcast today. Today we’re going to be talking about will my business reviews, why did it become more important? How to get Google on this, reviews, how to respond to them. just to Kind of like set up the whole system, right? Cause you know they’re important and you know, you must get on and this is how you’re going to do it.
Ryan Klein: I believe that that’s a great idea. And then also, we can kind of wrap that up once we go over those things. We’ll talk about kind of the state of Google my business and what the verification process like nowadays nowadays and where we can look forward to in the upcoming months or not looking forward to in all honesty. So, what, so reviews, okay, this is a great topic. I can’t wait. who wants to, it wants to talk about why reviews are important, especially on the Google.
Paul Warren: Yeah. We’ll talk a little bit while we’re reporting to, we’re going to give you kind of a, a step by step process of how to like start getting reviews for your location and some software and things that you can use to make the process of whole lot easier. Exactly. Well, let’s, let’s, let’s dive into like why they’re important. Sure. All right. So, I believe they absolutely are a ranking signal for the map pack and like local. I don’t necessarily think that, I mean, you don’t have to have all, you know, five-star reviews. I think it looks weird to have that. I think if you start getting them quickly and it looks weird, right? But you know, Google uses that as a signal of the quality of your business and how you’re treating your customers and they’re also looking at the content and keywords that are in the reviews themselves. not your responses, but the, what’s being left from the customer and that can all play a part in the ranking signals in local.
Ryan Klein: Yeah, absolutely. Great. I, you know, when we were, I was doing this and so I’m going to speak on this quite a bit, because I actually have done quite a few webinars for mark on my market, specifically on five star reviews, importance and how to generate them. Hey, we don’t even talk.
Paul Warren: Well, you’re a business on your own time, right?
Ryan Klein: Oh, whatever. And kind of like preface it, I’m validating myself when I talk to such this just little bit. And then you do a ton of local. So, we’re, we’re totally, totally qualified to talk about that greatly. I’d say. Yeah, see, there you go. So, we didn’t even talk about the content or the keywords or the context of the reviews and I absolutely agree that is extremely important. And that actually that’s how people that don’t even like categorize him as a certain like let’s say law firm cause we’re talking about law firms, but you know, like someone that might be doing a lot of criminal defense and they might be category, it might be criminal defense, but they might show up in the three pack for family law because they get a couple of reviews that talk about family law. So absolutely.
Paul Warren: Yeah. So, what does that mean? It means that, you got to ask your, the, you know, your customers to be very specific or you have to set up some kind of system or you automate a lot of what the review is and they’re just hitting like, yes. And then it’s like, oh, here we’re going into that coloration approach already. Okay. Little bit about, it’s, it is a thing, right? Like think about if I’m, you know, eBay does that well when you leave a review for a product, they autofill some information, right? So, kind of looking at how you can facilitate doing some of that. So, you’re either going to ask for it and say, Hey, can you please like, you know, talk about leaving a review on this specific service that you got or the product or whatever. You’re making sure there’s keywords in there. and so, you know, why don’t we just delve into like, how to, how to ask for it first.
Ryan Klein: Well, we’re not there yet. I want to talk about the importance. I really want to in green and I want to push it. I want people to be like, I must at the end of this podcast, people that don’t have reviews that have businesses or any sort of map pack stuff, I want them to be like, I have to get reviews. I want them to obsess about it and freak out if they don’t have good reviews. Okay. That is my, my goal. So, so a couple other things. Of course, it’s part of the map pack and people use Google more than anything by far. So, there’s a huge correlation with reviews. the quality of the reviews, like Paul said, five stars, it looks awkward. Even though I, I have one of my clients has a hundred and ten five-star reviews is, which is like a 5.0 but it’s awesome.
Ryan Klein: we do a lot of research on it. So, you know, if it’s a 4.8 4.7, that’s great. actually according to our research, through doing a bunch of surveys for about 200 5,500 people, people will want you to have at least 20 reviews on average and at least a 3.8 which is surprisingly low on average. I wouldn’t say 3.8 is appropriate, but I could say that in a way we’ll take our 4.2 is like the start at the base. That’s my, per my personal like opinion. I would say 2.8 is like not a good, you know, you’re in, you’re in the threes, but you know, consumers are consumers, so they’re important people year after year, say more and more and more that they’re referencing reviews. So even if they get to your website and everything looks, most of the time, more than half of the time they’re still going to hop off your website, search your brand, look your reviews on Google of Facebook.
Ryan Klein: Yeah. Elsewhere. It’s been very clear that we’re, we’re specifically talking more about Google my business reviews than anything else in this situation here. We, we, we will be, especially just because there’s so many reasons why it’s important. the, the first of which, which is probably being in the map pack and the correlation is higher than it’s ever been. But there’s, there’s plenty of other reasons. So, we established you must have reviews unless like you don’t even know what your potential consumers, you can be losing consumers. If you have too few reviews, you can be losing a potential client if you have too low of a rating. so it’s clicking on you at all. You know, I may be like, I don’t, I don’t want that. They’ve never interacted with you outside of just looking at it, right? I can’t emphasize enough reviews is a priority. Stop what you’re doing. Think about reviews. Okay. So, let’s talk about how to ask and the process generating them.
Paul Warren: All right? So, number one, you’re a small business. You just ask after the service is provided, you physically have your staff, or you physically ask that person, which is totally a fine way to do this, right? But if you must do this to any type of scale, even if you know, even being a small business, you might have to do this at scale, just depending on how many customers do you have coming in. you know, you’re going to want to make the process a little easier. So, I would suggest creating some sort of email campaign that asks customers for reviews after they’re gone. in addition to ask them in person, I would do, I would do both things, you know, take as many opportunities as you can to ask them for reviews. I’m not going to like, this isn’t going to talk about how set up emails at all. So, if you want to like to learn how to do that, this is not the podcast for you. like you just, this isn’t like done wasn’t this podcast for that at all. Like find someone else cause we don’t really go into like email marketing. but assuming you already have something that can send out emails and automate this, you want to be targeting people that are your customers and asking for reviews and it’s really, really easy to link to the, to your web properties to have them like leave review through.
Ryan Klein: Yeah. And, and the reason, the, I know you mentioned kind of email, the reason that this is definitely a part of is because what we’re talking about with the map pack, there is more and more of a reason that the reviews in like social, validation sort of, is going to tie into a visibility and in turn components SEO. So, this is a 100% important for any SEO to completely consider everything about reviews. so about asking them, right, you know, you, you have to keep it short and sweet and you’re not going to like write a whole story about, you know, like, Oh, you know, I hope your expense is greater than mean like the world. To me it’s important if I get review, it’s just like pretty, simple. it shouldn’t like to write a whole story about why you deserve review. It’s more like I’m going to ask them for the feedback. And then, you know, one thing I saw, I was coming, I kind of related to the most is, a company who was kind of just like, you know, businesses like, like ours thrive with the positive feedback that you can provide or you know, something like that. So, they can kind of like, you know, play on the emotions a little bit how important it is,
Paul Warren: you know, don’t just a straight up say leave a review, you know, like you have a little context around it.
Ryan Klein: Yeah. So then as far as the email itself, I know for a fact that just kind of sending out like a block, let’s say you send an email and it’s just like a block of text and then like a couple of hyperlinks that doesn’t work that well. because it’s kind of looks like crap and it’s not as easy to digest. So as far as like the email,
Paul Warren: yeah. You’re going to want to like have some templates there.
Ryan Klein: Yeah. So, without like going to a third party, which we’re going to talk about eventually. what I’d recommend is it’s common nowadays for most companies to have some sort of a newsletter or some sort of like email platform, like a constant contact or a MailChimp. So that’s a perfect, a tool that you can, you can use to do this because it’s also going to have everything else, you’re looking for an if they opened it or not, that’s like the biggest thing. Like, you know, if someone didn’t open your email and you can track it via a MailChimp, then you can, you can email them again because, you know, or they didn’t open it. You can also know if people didn’t click on any, anywhere to leave it link or sorry to leave a review. So, I mean, if you’re, you know, using the MailChimp, like a platform like that for typically for your newsletter, it also has everything you’re looking for this kind of game.
Paul Warren: Again, we don’t want to get too much into like email platforms. It’s not, we’re here to talk about, just said that I wouldn’t, I’m talking about it’s important to get that, the one of the things you can do with a lot of that, especially if you have like a, like a CRM, so some sort of customer relationship management software because you can build logic into these things. And so you can see based on what you’re collecting about that that customer, you know, like the type of service they got from you, the dates that they got it, you know, so if you have different types of services that you provide, you can be really specific in the email and, and like use their name in it so you can automate like all the, this whole process is, it’s not very manual and you’re having to do it. so, we’re going to tell you how to do that. We just know that you can do that. If you’re listening and you’re like new to this world, you can kind of set all this stuff up. So that’s like, if you’re, if you’re handling all this stuff, let’s talk about maybe like texts as well.
Ryan Klein: Yeah, that’s mess. I don’t know as much about that semester component. But before we go there, the only thing on that besides, I’m not talking about email, I’m talking about any approach that you take whatsoever. The most important thing you can do is be consistent with followups are typical, email number that it takes for people to like open and leave review isn’t that until typically about the 30 mil? So, if you do it once, typically people don’t leave reviews. Second, maybe third is when it starts happening a lot. Yeah. Okay. I really want to drive that home quick. I’d also like to point out, if you’re
Paul Warren: using a text service and there’s a lot of services out there that’ll do this for you. I’m not going to like recommend any particular one cause there’s a lot of them out there that have strengths and weaknesses and like different price points and so there isn’t necessarily one that’s better than the other, but you can, you know, basically send that out and like a text and just very easily through the click of a, of a link. Those people can be right there to leave a review for you and like Google my business or in Yelp and it makes up the process of like
Ryan Klein: very, very, very easy.
Paul Warren: it can, and it can just be a part of like, we’ll call it just like a campaign to get reviews, right? So, think about it as like don’t just do one of these and lead the other ones out. Like you kind of want to have like a mix, right? Like we’re view marketing mix of like people asking in person, sending out emails and then a follow-up maybe with, with a text or you start with the text. It’s sort of up to you to figure out the flow. But I would like to do all those things.
Ryan Klein: How have you had a success in the SMS approach? Because we’ve had, we’ve had 10 tons of ’em success just doing emails.
Paul Warren: Yeah. We’ve, I’ve had, I’ve had the most success doing it with a text, honestly.
Ryan Klein: Interesting. That’s cool to hear. Yeah. You heard it here for the first maybe, maybe the last time, even, probably not third party. Okay.
Paul Warren: Review because this is really like this is probably the easiest way to get going with this. And I would say one of the more popular ways is to do it like this.
Ryan Klein: Well it’s just because I’m, one of the biggest reasons is yeah, there are a lot of marketing tools out there. Of course, you have like analytics and research and a million other things that go into every single freaking tool that you can use for SEO. But the third-party tools that help facilitate their reviews are among the cheaper tools out there. and they do a lot. So, let’s talk about it. So, historically there are a little lot of up review generation vendors out there. I’ve used a lot. I’m probably between six and eight over the years. And then I’ve had people that I’m familiar with as their own. And then all together you have about 15 that are known and not going to rat them off. But, the two I’ve had the most success with are drum roll her, bird eye and gather up or die and what?
Ryan Klein: Gather up, gather up. Okay. Birdeye and gather up, walk people through a little bit how these works. Okay. They’re both very similar, as far as their functionality. But what it does is basically you, you sign up with them, you create a profile which is going to include, you know, your address and a little bit of background about your company. They’re basically going to set up a company page for you that, sometimes actually ranks well in index as well on Google. which is another editor. There’s a lot of value-added stuff, that they provide. but those are among them. And basically, what they’ll do is they’ll create a template, and then it’ll be based off best practices already. So, you’re not going to have to like design anything. They already have that down. And oftentimes it’s been according to them, allegedly approved by somebody at Google that you know, says that this is the standard for some degree of solicitation.
Ryan Klein: And basically, they basically, all you’ll do is upload probably like a CSV with emails and names and it will automatically start sending me emails periodically, until hopefully they leave a review and then it’ll stop. And it pretty much takes, it just takes that completely off your shoulders and you don’t have to, you know, file your own counter. You don’t have to set up campaigns or drip, or anything. Did they provide like a variety of templates like emails and books? I probably have a very finite amount. So, there’s probably like one that has what’s called, pre-checked sentiment. Meaning there’s like kind of two approaches you can take. The pre-check sentiment means, it’ll ask them initially like the, your, your former client or current client or customer, you know, how has your experience with us and rate it one through 10 and then you kind of have a cutoff.
Ryan Klein: So, if they click eight, nine or 10, it’ll guide them along to leave a review. If it’s one, you know, one through seven, it’ll kind of turn them because one through seven is kind of an insufficient kind of experience and they’re more likely to leave, you know, four, three, two, one star review and then we’ll kind of direct them to an area where they can provide direct feedback. So instead of guiding them along until, yeah, yeah. This has been popular for a very long time. This is one that the very there though, this is like a little bit of black hat thing is like most of the websites like Google and Yelp, they don’t even gate your reviews. Now that does happen. Like obviously all the [inaudible] pre-check sentiment is like completely like a no, no. And I’m not sure how some people have said that they got a Google sums up anyway or because I’m pretty sure Google is at as actually looking to Yelp for how stringent they are with solicitation.
Ryan Klein: So, I thought that they’re kind of going the outback because Yelp is impossible. third party vendors don’t ask ever. Well you know the thing about Yelp I’m pretty sure is they they checked the referral path of like where when the reviews coming in and if they see that it was directed by anything that was created by like a Birdeye or a gather up or something that’ll just like flag the whole thing. You can use it from birth. No, they don’t even, they don’t even list it. I think that they listed and its great out and they’re like, why is this great out cover over it? It’s like, because, cause there’s these screwed over views. Yeah. Yeah. Have you seen that, that thing that Yelp port where they found out that like a dentist or a doctor or someone was paying for reviews and then they found out and then they posted on their Yelp page?
Ryan Klein: This person pays for reviews. It’s like insane. People hate Yelp. I have not sir. I’ve never talked to a lawyer that hate, they hate him more than I do but, oh yeah, so, so let’s doing simultaneously, which most people can’t really do. They’re their own emails are really figuring out how to do it, is they’re simultaneously trying to facilitate positive reviews while also, you know, accounting for the possibility of a negative review and to turn it. So, it’s actually kind of twofold and it, it’s pretty sweet actually. Yeah. That’s how, I mean, that’s how it works. So, that’s why you go to a third party among those reasons. it comes from like kind of an unbiased third party. So instead of being like at the name of Your Business, obviously it comes up way more as the solicitation. It comes from like at Birdeye and it’s like, oh, Roberta, I, we’re third party neutral party. We’re just curious about your experience. And that makes a big difference, honestly.
Paul Warren: Yeah. And so, while the most important one to focus on is your Google my business, because it has a direct correlation to your, your map pack rankings, right? don’t forget about some of the other places out there to have reviews. I mean, people go to Facebook now, they go there, and they check out reviews on your business. you know, people drive revenue through Facebook check, make sure you have like a you’re, and you’re a better business bureau profile if you have at one, you know, just like, you know, be abreast of all the stuff out there that, that can have a review with your name on.
Ryan Klein: Right.
Paul Warren: And always, you know, try and mix a mix the different sites into your campaign. Honestly, it’s going to help your overall SEO if you’re like, ha, having more interactions with sites that are actual citations for you, your business listings. Right. So, the app is going to make everything go up.
Ryan Klein: Yeah. and then as far as like the links, I mean, you can, you can kind of switch it around to, if it’s a third party, it’s easy to switch them around. If you do yourself, make sure you kind of spread the wealth. That’s why you drip these campaigns a lot. you know, when you start doing it, I don’t want to talk about email a lot, but all this stuff is very important. you know, people get like really gung-Ho and they’re like, they’re like, oh man, I’m going to email my whole database at once, like 4,000 people. And then they just do it all at once, all in one place. And then, you know, they convert, I don’t know, 10% and then you start getting hundreds of reviews in one place and then, especially if it’s Google, it doesn’t matter how legitimate their reviews are or they’re all separate ips, I guess.
Ryan Klein: I guarantee it. If you send them all to a Google listing and it starts getting 50 reviews a day, they’re all going to get taken down because Google’s just going to be like, it’s just not real. So you have to drip it and you have to be patient. Yeah, don’t, yeah, don’t go nuts. Yeah. Like, well, you don’t want us to go whole. What’s happening was then, so yeah, and then you spread around. I mean also, you know, if you’re, if you’re a doctor, you know you got your Zoc doc, so don’t forget about that if you’re a construction contractor or something along those lines. Yeah, I have a home advisors, Angie’s list, so don’t forget to kind of spread around. And then also if you have multiple locations, so if you have five offices, what’s great about doing that campaign like that is they’re going to click to do it, right? They’re going to click on it, and they’re not going to even know or care what location it is. They’re just going to see your name and then they’re going to fill it out. And then they’re going to get reviews right. Around different locations. So it’d be mindful of that as well. Yeah.
Paul Warren: And so, we wanted to clarify that what we are discussing has nothing to do with reviews that you might have on your own website that you’ve collected yourself. So sometimes, you know, when you Google business name or just you see a, a business, in the serp results and they have that star rating underneath their name, and the serps, right, it looks great because they have like maybe 4.5 stars, whatever it is. So those are actually reviews that they have collected themselves and they’ve displayed on their website and through appropriate schema markup. They’re able to show that in the service next to their business name. So that works completely differently. maybe one day we’ll do justice schema episode. Have you actually already done a scheme?
Ryan Klein: No. You want it, you wanted to do justice scheme episode. And I said I couldn’t really think of anything that would fill 30 or 40 minutes unless we did read, unless we did research at a time. I couldn’t do it like off the cuff or anything. That’s asking a lot. I can talk about this. Like I said, I’ve done this Webinar like six or seven times. It’s really, really good. I do with my account manager Joanna. That’s why I’m around off the specific stats this time.
Paul Warren: Yeah. So we will do an episode on how to do that and actually appropriate local SEO Schema that you should have on your site. That sounds like a really good topic for next episode. Action.
Ryan Klein: All right, well I’ll just do a little bit of research and I’ll make sure that I’m situated somewhere better than the curb outside of a market. cause this is so awkward. So, so write reviews. I’m trying to Jen to do a couple of final thoughts here. let’s talk a little bit about the direction that local going. Oh yeah, I definitely want to talk about, I’m just, I’m just trying to think if there are any like party notes about reviews. I mean obviously we are already emphasized how important it is. people I think that one of the statistics was people, let’s say there’s two businesses and a consumer client, potential client likes both, but one has much better reviews than other person. the average person is 80% more likely to go with the one that has better reviews, 80%.
Ryan Klein: That’s insane. So just thinking about that statistically and then ask yourself, should you focus on reviews or not fact, you should probably close that in your business. Yeah, I mean if it’s over fee, if over 50% of people validated business by their reviews and then 80% will pick one over another based off, what does that like a 40% chance? If you combine the two of some number that I can’t think of off the top of my head of happening. Well it’s not good. [inaudible] okay. So by Google my business, you’re like, what are you trying to, are you trying to like string together?
Paul Warren: Well, let’s talk a little bit about the future group of my business where it’s that right now. So, well one of the things that I like to do, I sort of see where GMV is going to go in the future and the very best way to do that just go ahead and Google a plumber in San Francisco. You will get an idea of what local SEO will look like because for some reason they always test there. I think you talked about some of the past, but it’s just a really good way to have a peak through the looking glass of what local SEO is going to do. I foresee in the future that there’s going to be more PLA, so pay local ads across the board. it’s, you know, it’s going to go to, there’s just going to be an additional thing that you’re going to have to pay for.
Paul Warren: And I can’t imagine Google my business living as a standalone software outside like how it is now because there’s just too many things that it needs to be rolled into. Like there’s a lot of it that needs to be rolled in, like Google ads. And honestly, there’s no reason why you wouldn’t want to have a better integration with Google analytics and all that stuff with your site. Right. So right now it’s a giant pain to be able to track that stuff. It’s also a super giant pain to look up local map, pack keyword rankings, keep track of those things. Or even like discover map pack rankings. All of it’s a giant pen. So I think that there’ll be something in the future that either brings those things together. I think like GMB has, as we know, it will be diminished and there’ll be a different platform.
Ryan Klein: Yeah. And I think that, so you want to talk about how, how much more diff fit it’s been to verify locations. Really extremely recent history about like how it was years and years and years. I’ve just like postcards and phone verification and like
Paul Warren: you can like auto verify things if you have it all set up correctly. So like where I work now, you know, we have hundreds of locations.
Ryan Klein: Oh, I mean like, yeah, if it can have account that’s successfully and legitimately set up hundreds of locations, I can’t imagine why you’d get resistance for new locations.
Paul Warren: Yeah. There, there w we don’t have to deal with the old a postcard a direct way. You
Ryan Klein: just don’t want to just open a bunch of personal injury clinics. Like you’re just like, it’s a side Gig and now you can, no, I wouldn’t be the first, I can’t say account’s pretty valuable, but, yeah, it’s the first time in a long time, you know, I’m setting up satellite offices for people and then in the past year was kind of the first time you got a whiff of signage and it’s like, yeah, you know, we just need a little bit more, verification. Can you take a picture of like the lobby with the name and you’re just like, where’d that come from? And now you’re talking about video. So you, we talked about that, right? If EDF verification, that’s insane.
Paul Warren: Well, let’s talk about it for, for podcast listeners. Yeah. We got to have, so what people don’t understand or know, or if for years people wanted more locations to show the maps. And so the only way to do that is to have more verified through businesses and Google maps. And so, you would go to virtual offices, anywhere that you could receive mail and verify that your business location was there. Right? So people were opening a physical locations all over the cities, different places, right? So they could get more leads when people search those terms and they’re near it. So Google is, has cracked down on virtual office locations a lot over the past year. And one of the ways they’ve done that is they’ve introduced the, it’s the Google, the local guides program. So I actually remember the local guides, and what you do, it’s like a point system, but you actually manually review a human being reviews you’re listing information and depending on the type of review of things is like they give you like points, right?
Paul Warren: So, it could be just like, does it look like this is an actual location for this business? And they’ll give you the street view and if it’s just like a house in the neighborhood, you’d be like, no, it’s not. Right. and like, or they’ll have you check the data on like your, your Google my business listing page to like, is this the actual URL for this listing saying, is this the actual, phone number for this listing? So they make you kind of go through the actual site and like look that stuff up. So it’s not just an algorithm doing this anymore and making these checks there. They have human beings with eyes on it. So it’s going to be a lot harder to get away with these things in the future.
Ryan Klein: Yeah, I think that it would be, it’s probably a combination. I bet that there’s an algorithm that just does a sweep over these millions of locations, red flags a bunch. Then you get the people swooping in and manually checking stuff. Cause it was the first time I had people calling my client with like six locations and then, and then seeing what’s going on and checking like the location is a legitimate and different phone numbers. as first time I had video and then did I tell you recently one place, one to verify or if I buy either a utilities bill or a business license and I was just like this is out of control. What’s that? Will my business ask for that? Google my business ask for a business license or utilities bill to verify. And I was like, no way ever heard of that the first time it was about three or four?
Ryan Klein: No, it was about four to six weeks ago because it was a legitimate office. but they like operate out of it like here and there and they like share it with, you know, someone else similar and, but it’s been there for like seven years, maybe more, probably like eight or nine forever. Okay. And I think what happened was it got flagged by the competition just because competition is being competition. And I am sure if you make up 10 or 15 fake Google accounts and you’d say that something, something’s spam, it’s going to get flagged for spam and you’re going to screw people out or whatever. Don’t get into negative SEO on that. But so, I’ve got flags, but I think it was also there for so long that they’re like, well, we’re going to take it down, but they can verify it in such as outrage.
Ryan Klein: Just removing it. And then when I, I, I hit him up like three times. I’m like, you guys are not responding to me. And, and on third time they go, okay, okay, give us a business license and said, what are you talking about? So it’s getting crazy. It’s getting crazy out there. Crazy. So, you know, getting in depth more difficult or if you’re trying to give them systems over, we’re trying to tell you pretty much. And I think that it might be the reason I think that this crackdown and GMB hade features kind of happening at the same time. It wasn’t random. I don’t think it’s a coincidence. I think that there’s a huge Google initiative to be like, okay, we have to just really like crack down on GMB locations because when we roll out paid features for GMB, we want to make sure that people aren’t like abusing it with fake locations.
Ryan Klein: That’s what I think. Yeah. Very good points. Right. Okay. I never said that before. Oh my gosh. This is a big moment for me, Noah. So yeah, that’s kind of our take on unreviewed and GMB and how they kind of work together and what to expect. I guess that, the too long didn’t listen would be that, reviews are more important than ever. but also getting reviews on listings, those listings are more legitimate than ever as well. Yes. So have a legitimate listing and get legitimate reviews and you can’t go wrong. the APEC gets an insanely high click through. I’ve, done, heat maps surveys quiet, quite a bit and I see where people click for different results. and it’s, it’s pretty much, you know, if you have your, your, ads at the top before and they’d be three in the map pack and then you start getting into organic and maps is a marginally more than everything. Okay.
Paul Warren: All right, well guys, thanks so much for listening. You know, we really appreciate all of our listeners. Be sure to like or subscribe depending on what you’re listening on. hopefully we’re going to be in Iheartradio here pretty soon, so if you listen to podcasts on there and you’re listening to us, we made it. We’re in there. That’s great.
Ryan Klein: Do you know we should do; we should do a live podcast tour of all the city is, we said are the best cities in United States for SEO. Where is this budget coming from? I’m not even going public. It’s going to be, it’s going to be sponsored. Yeah. By who are you going to sponsoring Google? Google’s going to sponsor it. That’s wonderful. Cause we, we don’t talk about exploiting any aspects of, of Google ever. Yeah. Yeah.
Paul Warren: And if you want to be on the podcast or you have any questions that you’d like answered on the air, please hit us email@example.com
Ryan Klein: or you can hit us up on Facebook or on our each Dube. We actually respond really quickly to comments on there. We check it daily, so feel free to hit us up. Great. and then one last thing. Paul’s really excited about the big two k downloads right around the corner. And I think that after it, you’re going to be like, hey dude, after this is done, can you like go home immediately and edit it and send it back? Cause I want to push her right away because I want to hit 2000 right over this week. Yeah, I was going to ask you to do that. I can do that. Don’t worry about it, buddy. All right, well thanks so much for listening. We appreciate it. And, once again, I’m Paul Warren and I’m Ryan claim and this has been another episode of SEO is dead and other lies. Bye.